Acquisition Funnel
Under developmentAcquisition Funnel Essentials
The shape of the funnel, what each stage costs, and where most operators leak money without noticing.
A short story for owners who run their own digital marketing — and the moment most of them eventually face.
Practical reading for owner-operators of service businesses.
How the funnel actually works — and what it costs.
The layers above marketing — retention, margin, staffing — that come into focus as a business matures.
A multi-part narrative about the maturity journey most owners never see coming.
Published titles below are downloadable today. Others are listed so you can see what's coming.
Practical guides on acquiring and converting customers.
The shape of the funnel, what each stage costs, and where most operators leak money without noticing.
What a customer is actually worth, what you can afford to pay for one, and the math the platform dashboards don't perform.
How to read your own numbers — and tell the difference between a real signal and a tactical drift.
The layer above marketing. The parts of the business that quietly subsidize each other.
Why the customers you already have are worth more than the ones you're paying to acquire — and how to tell when retention is leaking.
The services that look profitable and the services that actually are. They are rarely the same list.
Reading the numbers your team produces, the way a coach reads game tape.
How the four health layers fit together — and what changes when an owner starts running by economics instead of instinct.
A multi-part story about the maturity journey most owners never see coming.
A short story for owners who run their own digital marketing — and the moment most of them eventually face.
How Nicole starts to see what's on the other side. What it costs to keep going. What it costs to stay where you are.
What the second phase of the maturity journey actually looks like from the outside.
Further evolution into the business health topics — retention, margin, staff — that come into focus at later stages.
Two monthly business review samples, one each from a catering company and a med spa. Real structure, real numbers, anonymized. Use them as templates for your own.
